Battling Big Business

Eveline Lubbers

As more multinational companies shift to being all about brand meaning and image, the more vulnerable they become to attacks on that image. So large corporations that are becoming as powerful as governments are using all their resources to avoid the public relations nightmare of losing control in the media as a result of activist pressure. Battling Big Business reveals how corporate giants attempt to control their ‘enemies’and how groups and individuals can fight back.

More than just an exposé, Battling Big Business contains the tools to confront corporations by being what they fear most: original, playful, unexpected, small, fast, and irresistible, as well as decisive, clearand unstoppable.