The Hidden Brain

Shankar Vedantam

Most of us would agree that there’s a clear — and even obvious — connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of?

‘The hidden brain’ is Shankar Vedantam’s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside our conscious awareness, but that have a decisive effect on how we behave.  The hidden brain has its finger on the scale when we make all of our most complex and important decisions — it decides whom we fall in love with, whether we should convict someone of murder, or which way to run when someone yells ‘fire!’ It explains why we can become riveted by the story of a single puppy adrift on an ocean but are quickly bored by a story of genocide.  The hidden brain can also be deliberately manipulated to vote against its interest, or even to become a suicide terrorist. But the most disturbing thing is that it does all of this without our knowing.

Shankar Vedantam, author of The Washington Post’s popular ‘Department of Human Behavior’ column, takes us on a tour of this phenomenon and explores its consequences. His original reporting combines the latest scientific research with compulsively readable narratives that take readers from the American campaign trail to terrorist indoctrination camps, from the World Trade Center on 9/11 to, yes, a puppy adrift in the Pacific Ocean.  Vedantam illuminates the dark recesses of our minds while making an original argument about how we can compensate for our blind spots — and what happens when we don’t.

Shankar Vedantam

Author photo
Gary Knight / VII Photo Agency

Shankar Vedantam is a 2009–2010 Nieman Fellow at Harvard University and a national science writer at The Washington Post. The winner of several journalism awards, Vedantam currently lives in Cambridge, Massachusetts, with his wife and daughter.

Website: http://www.hiddenbrain.org/